This is the hydrating, healing balm that you'll want to carry with you at all times. Its packaging looks sleek, but its formula and colours look even better on your lips.

Soul Vegan Lip Balm is a super creamy lip balm that comes in a lipstick format and is perfect for sensitive, dry or chapped lips: you can reapply it whenever you need to add a layer of nourishment, colour and moisture. It has a very attractive, subtle (but noticeable) natural shine that makes it super wearable! Choose your favourite shade or go for the classic transparent version.

Its vegan formula is packed with natural moisturising plant-based ingredients, it contains no petroleum jelly and it doesn't feel the least bit sticky. Quite the contrary, as it glides smoothly on your lips thanks to its creamy texture. You can build up coverage with a few swipes, but remember that this is a moisturising balm, so it provides more nourishment and gloss than actual colour.

If you're looking for a moisturising lipstick that's comfortable to wear, with more pigmentation and natural shades, check out the Jelling Nude Gloss range, also from Laka.