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In South Korea, you can find a huge variety of skincare and beauty products — not for nothing, it’s one of the world leaders in cosmetic innovation! But why? Korean culture is all about beauty, health and well-being. This, combined…
Moisturizer explained: Humectants, emollients and occlusives Have you ever wondered how moisturisers hydrate the skin so well and provide that comfortable feeling? Just how do they do it? Which of the ingredients on the list does the magic? And, if…
True story: In 2020, the coronavirus (or covid-19) pandemic changed our day-to-day lives and we started to wear face masks most of the time, as responsible citizens that follow public health recommendations. However, the proven benefits of using a mask…
“I’m over 25 years old and I have acne. Why? What am I doing wrong?” This is one of the most frequently asked questions that our Beauty Advisors get. It’s true that acne is related to puberty and being a…
It’s highly possible that your skin needs propolis and you just don’t know it yet. This natural ingredient is part of thousands of Korean products and it’s still getting a lot of hype. But what is it exactly? It’s one…
There are tons of girls in South Korea who have a completely different routine depending on the time of day. A basic Korean skin care routine – which consists of a minimum of 5 or 6 products – may be…
